Revenue analytics that connects Stripe to the journey.
Track MRR, ARR, churn, failed payments, plans, and revenue attribution beside traffic, funnels, and product events. Produl shows which channels create durable customers, not just more sessions.
Open a revenue stream to inspect attribution
Pricing + docsMRRCustomersConv.
Docs traffic creates the highest expansion-quality accounts after install.
Founder planMRRCustomersConv.
Campaign lift is strongest when checkout starts within the first session.
Business planMRRCustomersConv.
Fewer signups, higher ARR, and lower churn than broad paid acquisition.
Finance-grade revenue metrics in the same room as product analytics.
Stripe tells you what was paid. Produl helps explain what drove it, where churn started, and which product moments should get more investment.
MRR and ARR without spreadsheet drift
Produl reads Stripe subscription state and turns invoices, plans, discounts, and customer changes into revenue metrics your team can trust.
Churn you can explain
See logo churn, contraction, failed payments, and cancellation patterns alongside the journeys and sources that created those accounts.
Attribution tied to behavior
Connect revenue to campaigns, referrers, product events, funnels, and install paths so the best growth channels are visible by value, not clicks.
Scoped Stripe access
Use a restricted key with only the required read permissions. Produl keeps revenue analysis connected without asking for more Stripe access than it needs.
Rank growth by revenue quality, not traffic volume.
Attribute Stripe customers and subscription value back to campaign source, referrer, landing page, funnel path, plan, and product event. The highest-click channel is not always the channel that keeps paying.
Revenue questions Produl can answer
- Which source produced the most net-new MRR this week?
- What plan has rising churn after onboarding?
- How much ARR came from visitors who read Stripe docs first?
- Which failed payments recovered after the retry window?
- Did the launch campaign create durable revenue or short-lived trials?
Organic search
Pricing + docs
Docs traffic creates the highest expansion-quality accounts after install.
Launch campaign
Founder plan
Campaign lift is strongest when checkout starts within the first session.
Partner directory
Business plan
Fewer signups, higher ARR, and lower churn than broad paid acquisition.
Connect Stripe once. Analyze revenue everywhere.
Produl supports scoped Stripe setup, Checkout metadata, server-side events, and revenue views that sit next to dashboards, funnels, and user flows.
const session = await stripe.checkout.sessions.create({
mode: 'subscription',
client_reference_id: produlVisitorId,
metadata: {
site_id: 'YOUR_PRODUL_SITE_ID',
source: 'pricing-page',
plan: 'pro',
},
subscription_data: {
metadata: { site_id: 'YOUR_PRODUL_SITE_ID' },
},
})Native Stripe workflow
Use restricted API keys, webhooks, Checkout metadata, and existing Stripe objects instead of rebuilding billing events by hand.
Segmented revenue
Break down MRR, ARR, churn, failed payments, plan mix, and attribution by source, country, device, campaign, and product journey.
Analytics context
Tie the revenue chart to funnels, flows, events, Web Vitals, and deploy annotations so the number has a clear cause.
Put revenue beside the product work that creates it.
Start free, connect Stripe, and give product, growth, and finance one view of MRR, ARR, churn, attribution, and the journeys behind them.