Know the moment your product metrics stop behaving.
Produl alerts turn real-time analytics, funnels, Web Vitals, uptime checks, and custom events into team notifications with the context needed to act quickly.
Signup starts are 46% above baseline
#growth-ops with dashboard link
Cooldown active for 30 minutes
Build alerts from the signals your team already watches.
Select a rule type below to preview how Produl turns a raw metric into a routed notification with severity, delivery, context, and recovery state.
Growth alert
Signup traffic is 46% above the weekday baseline.
P95 LCP has stayed above 2.5s for 12 minutes.
checkout_completed crossed 500 events in the launch window.
Alerts do not stop at the first message.
Produl keeps the notification connected to what happened next. Preview active, recovering, and resolved states to see how teams can move from detection to response without hunting for the right chart.
Checkout conversion alert
Completion rate is 18% below the seven-day baseline for paid traffic. Produl linked the funnel, recent deploy annotation, and affected source segment.
Checkout conversion recovering
Conversion has moved back inside the expected band for 8 minutes. Cooldown prevents duplicate notifications while the rule confirms recovery.
Checkout conversion resolved
The alert recovered after 21 minutes. The final message includes duration, impacted segment, and a link to the dashboard snapshot.
Fewer pings. Better decisions.
Alert on what changed
Turn traffic spikes, quiet periods, funnel drops, failed uptime checks, revenue events, and Web Vitals regressions into focused notifications.
Tune without noisy rules
Use windows, cooldowns, deduping, recovery states, and severity so teams get the first useful signal instead of repeated noise.
Keep context attached
Every alert can link back to the live dashboard, funnel, status incident, deploy annotation, or event stream that explains the change.
Privacy-first operations
Alert from first-party analytics and uptime data without third-party cookies, ad-tech IDs, or cross-site identity graphs.
From metric movement to owned response.
Alerts are most useful when the owner, context, severity, and next step travel with the notification. Produl keeps that chain short.
Choose the signal
Select a metric, funnel, event name, Web Vital, or uptime check from the same data already flowing into Produl.
Set the condition
Use anomaly detection, a threshold, or an event rule, then add windows, filters, cooldowns, severity, and recovery behavior.
Route it
Send the notification to Slack, Discord, email, SMS, or a webhook, with links to the chart and status context.
Respond faster
Open the linked dashboard, inspect the underlying events, and know whether the issue is active, recovering, or resolved.
Send product events. Let Produl handle the notification logic.
Use the tracker or backend SDK to send events once. Alert rules can watch those events, group by properties, and route the result without adding one-off scripts to your app.
Open alert documentationwindow.ma.track('checkout_completed', {
plan: 'business',
amount: 7900,
source: 'launch-campaign',
})
// Alert rule:
// when checkout_completed drops 20%
// route to #revenue-ops
// attach funnel and dashboard linksCommon questions before you wire the first rule.
What can I alert on in Produl?+
You can alert on traffic, custom events, funnels, Core Web Vitals, Stripe and revenue events, uptime checks, status incidents, and deploy-related changes.
Do anomaly alerts require manual thresholds?+
No. Anomaly alerts compare current behavior against recent baselines, while threshold alerts are available when your team needs an explicit rule.
Where can alerts be delivered?+
Produl supports team channels and direct routing patterns such as Slack, Discord, email, SMS, and webhooks.
Create the alert your team wishes it had last week.
Start free, open the docs, or share this feature page with the team responsible for launches, incidents, conversion, and revenue.