Conversion funnels that show where users drop off.
Build signup, checkout, onboarding, and activation funnels from pageviews and events. Produl turns each journey into live step-by-step drop-off analysis without cookies, sampling, or analytics bloat.
Open a funnel step to inspect drop-off
SaaS signup+4.6% vs last week
112,840Baseline
Segment by referrer to compare paid, organic, and launch traffic.
28,708-32%
Above-fold CTA tests are visible here within minutes of shipping.
35,241-40%
A large account-creation drop usually points to form friction.
44,083-22%
Docs, framework, and install path changes should move this step first.
Checkout+$21.7k influenced MRR
124,116Baseline
Track every campaign landing page with the same ordered funnel.
211,816-51%
Compare page speed, device, and source when product interest is high.
37,474-37%
Shipping, tax, and account creation surprises tend to show up here.
44,437-41%
Pair this with revenue events to focus on the highest-value leaks.
Product activation-8.1% drop-off recovered
13,920Baseline
Start from a pageview or a server-side event; both work in one funnel.
23,175-19%
Optional setup tasks should not block high-intent users.
32,117-33%
This is usually where clearer empty states and templates pay off.
41,733-18%
Invite loops and collaboration wins are measurable as final steps.
Know which journey is broken before the next standup.
A funnel is only useful when it is close to the work. Produl keeps funnel analysis next to your live dashboard, events, flows, Web Vitals, and revenue so product, growth, and engineering can work from the same evidence.
Find the step that costs you users
Each funnel shows absolute users, step conversion, and drop-off so your team can prioritize the biggest leak instead of debating pageview totals.
Mix pageviews and custom events
Build funnels from URLs, tracker events, and backend events. Measure simple marketing journeys or deeper product activation flows with the same model.
Privacy-first session analysis
Produl evaluates funnels at the session level without third-party cookies, ad-tech identity graphs, or cross-site tracking.
Connect funnels to user paths
Use funnels to quantify a known journey, then jump into flows when you need to discover the paths users took before and after each step.
Any ordered user journey can become a funnel.
Start with the path your team already talks about: visitor to signup, trial to install, checkout to payment, invite to collaboration. Then measure the exact step where intent disappears.
From question to fix in one clean loop.
Define the journey
Choose the pageviews and events that represent the path you expect users to take.
Read the drop-off
Compare each step by users, conversion rate, and loss from the previous step.
Ship the experiment
Change copy, speed, forms, docs, or onboarding and watch the same funnel move.
Funnel analytics, without the analytics baggage.
What can a funnel step match?
A step can match a page path or a custom event, including events sent from your frontend tracker or backend SDK. You can combine both types in the same ordered funnel.
How fast do funnel results update?
Produl evaluates funnel data as analytics events arrive, so recent traffic, launches, and experiments show up quickly without waiting for the next daily report.
Do funnels require cookies?
No. Produl uses privacy-preserving session analysis instead of third-party cookies or cross-site identifiers.
Stop guessing where conversions break.
Create your first funnel, watch real visitors move through it, and prioritize the fix that actually changes the outcome.
Free up to 10k events - no credit card required