Plans & Limits

What's included at each tier. Event caps, site counts, retention, and feature gates.

Pricing

All plans are billed monthly or annually. Annual pricing saves roughly 20% over monthly. See the pricing page for live prices and signup.

Limits

Every plan has three quantitative limits:

• Events per month — Any pageview, custom event, or vitals submission that lands in your database. Pings (heartbeats) are not counted.
• Sites — How many distinct sites you can track under one account.
• Retention — How many days of historical data are preserved. Data beyond the window is automatically deleted.

What counts as an event?

An event — for the purpose of your monthly quota — is any of:

• A pageview
• A custom event you track with track()
• A Core Web Vitals submission

Active-visitor heartbeats (pings) and requests blocked by rate limiting do not count.

Data retention

Older events are automatically deleted once they fall outside your plan's retention window. Retention applies to:

• Pageviews, sessions, custom events, and Core Web Vitals
• Active-visitor records, which are cleaned up shortly after a visitor goes idle

Aggregated totals and your site configuration are retained indefinitely — so even after individual events age out, your historical monthly counts remain.

Feature matrix

Upgrading & downgrading

Plan changes take effect immediately and are prorated. Upgrading gives you access to the new plan's features right away; downgrading keeps your data within the new plan's retention window going forward (any data outside the shorter window will age out automatically).

Manage your subscription in Account → Billing.